Obviously, we strive to place the right Steak Escape model in the right location. Traffic counts, foot traffic, potential area growth, competition — to name a few — are all factors that we help you discover when you decide to open a franchise. We will work with you to find the right mix of commercial and residential customers that will visit your location during day-time and night-time hours.
We will guide you through the entire design and construction process in an effort to make sure you open a great looking, functional restaurant that is built as cost effectively as possible. Every location has unique challenges regarding square footage, ingress and egress, condition of the building, etc. We provide detailed front-of-the-house and back-of-the-house floor plans, blueprints and interior design. We value-engineer every process from signage to tables. We also work directly with your contractor to make sure the store is built to specifications and that you get everything you pay for.
We want our franchisees to focus on the customers and the crew; not worry about products and pricing. We pool the purchasing power of all of our restaurants to buy high quality ingredients at the best possible pricing, passing the savings on to our franchisees. We have an established distribution network to bring the products to your back door twice a week.
Our R&D department spends countless hours in the test kitchen and out in the field in an effort to upgrade our menu, our products, our procedures and our equipment on a regular basis. Our franchisees enjoy new menu items and limited time offers that their customers appreciate and look forward to.
You and your representative(s) will receive 4 weeks of comprehensive training divided between our training at our corporate offices and at your Steak Escape Sandwich Grill. Our training focuses not only on how to run a great restaurant, but also on how to run a successful business. Once your restaurant is built, we need to make sure we make a great first impression on your guests. We will send a team to your opening to assist in training your staff and to work side-by-side with you through the opening week.
Our marketing department provides each franchisee with a selection of proven, effective marketing tactics to draw customers to your store on a regular basis. Each year we provide franchisees with limited-time offers, website SEO and digital marketing, social media marketing, four-walls promotion materials and signage — all promoting Steak Escape Sandwich Grill’s brand.
Our technology platform allows you to see how your business is performing against established benchmarks. Exception reporting allows you to see anomalies in your business that are costing you money, and shows you how to prevent them from happening in the future.